Remarketing is a form of online advertising that enables websites to show targeted ads to users who have already visited their site. Past visitors will see these ads while they are browsing the web, watching YouTube videos or reading news sites, for example—keeping your brand top-of-mind and enticing visitors to come back for more.
Remarketing is not limited to new customers only; it can also target existing customers for a variety of reasons. Customers can be targeted to upgrade their product or service, return to purchase additional products or services, and for customer service/retention purposes. Integrate360 provides remarketing contracts with which website owners can target old as well as new customers, thereby increasing their marketing campaigns and thus increasing their ROI.
The goals of your remarketing campaign will influence the length of the remarketing cookie. If you are selling a product with a long buying cycle or targeting an existing customer of a product that has a long lifetime, then you may want to consider a longer cookie window. One thing to keep in mind is that while you can set the length of your cookie, users can still clear or block their cookies at any time.